Astros - Bagwell
Astros - Berkman
Astros - Biggio

Houston Astros
Major League Baseball

How do you build excitement for a game where the team has never made it far in the playoffs and the fan base is dwindling?

Create a print and out-of-home campaign illustrating that the top Astros players, “The Killer B’s” Bagwell, Biggio and Berkman, were in it to win it.

In the end, the Astros ended up making it to the World Series. You’re welcome, Houston.

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