- Research and Strategy - Understand target market, competition, and key consumer benefits.
- Brand Development - Determine brand position, message, promise, identity, and personality.
- Advertising - Produce creative that is relevant, memorable, and persuasive. Video, Print, Web.
- Public Relations and Promotion - Implement targeted and measurable PR and Promotion.
- Production - Execute within a budget.
- Increase Revenue - Create new markets and identify new business opportunities.
- Strategic Partnerships - Partner with complementary businesses.
- Licensing - Profit from existing brand equity.
- Content Creation - Develop brand into a programming property for all platforms (TV, Web, Mobile).
- Brand Management - Monitor, measure, and manage brand equity.
- Talent Management - Build talent into a recognized and revenue generating brand.