World Series of Boxing
Los Angeles Matadors

The birth of boxing as a sport may be its acceptance by the ancient Greeks as an Olympic game in 688 BC.

In 2010, AIBA, the International Amateur Boxing Association, launched the first-ever worldwide team boxing competition called the World Series of Boxing.

Firebrand’s challenge was to launch a new format in the sport and to build a fanbase in Los Angeles.

Move over Lakers, Clippers, Dodgers, and Kings. L.A. has a new team.

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